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Cardboard Display – What Different Types Are There?

Mar 22, 2024

Cardboard displays come in various types, each designed to serve different purposes and cater to specific retail needs. Here are some common types of cardboard displays:

 

Floor Displays: These are large, free standing displays that are placed on the floor of a retail space. They are typically used to showcase products prominently, attract customer attention, and encourage impulse purchases. Floor displays can vary in size and shape, ranging from simple standees to elaborate structures with multiple shelves or compartments.

 

Counter Displays: Counter displays are smaller cardboard displays that sit on countertops or checkout counters. They are often used to promote small or impulse items such as candies, gum, magazines, or cosmetics. Counter displays are designed to be compact and eye-catching, making them ideal for driving last-minute purchases.

 

PDQ (Product Display Quarters): PDQ displays, also known as "power wing displays" or "sidekick displays," are cardboard displays that attach to the sides of existing shelving units. They are commonly used in supermarkets and big-box stores to create additional merchandising space and showcase complementary products. PDQ displays are versatile and can be customized to fit various shelf sizes and configurations.

 

Pallet Displays: Pallet displays are large, sturdy cardboard displays that are placed directly on pallets and transported as a single unit. They are commonly used for bulk or heavy products and are popular in warehouse club stores, supermarkets, and discount retailers. Pallet displays are designed to maximize product visibility and facilitate easy restocking.

 

Dump Bins: Dump bins, also known as "gravity feed displays" or "bulk bins," are open-top cardboard containers filled with products. They are typically placed near checkout counters or in high-traffic areas and are used to showcase discounted or clearance items, promotional merchandise, or seasonal products. Dump bins are designed to encourage customers to sift through the contents and make impulse purchases.

 

Standees: Standees, also known as "stand-up displays" or "stand-up cutouts," are life-sized cardboard figures or shapes that are used for promotional purposes. They are often placed near product displays or at the entrance of retail stores to attract attention and create a memorable visual impact. Standees can feature characters, celebrities, or branding elements related to the promoted products or campaigns.

 

These are just a few examples of the diverse range of cardboard displays available to retailers. Each type offers unique advantages in terms of visibility, customization, portability, and functionality, allowing retailers to effectively showcase their products and drive sales in various retail environments.

Cardboard Display – What Different Types Are There?
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