Would you like to display your products at full strength to your consumers? One handy way to go about this is with a floor display stand. A floor display stand is a particular rack type that presents and holds your products in visible sight for all to notice. A well choosing floor display stand can help your products stand out and gain more customers. Here’s a run-down of useful tips to choose the best floor display stand for your store.
How to Choose the Best Floor Display Stand: Tips
Tip #1: Know Your Product
Before simply choosing a floor display stand for your needs, it helps to consider also the type of product you are trying to sell. Thus every product has its own requirement! If you are selling heavy items, such as books or big toys, then a strong and sturdy stand to hold all of that weight without tipping over will be necessary. But if you sell miniature stuff, such as candies or small toys, then you might consider having a stand with a lot of shelves to display all your products properly. Knowing your product will help you source the perfect a stand.
Tip #2: Consider Your Space
Now, survey your store and consider how much space you have for a display stand. Really, make sure not to pick a stand that is too big for your place! If the stand occupies a lot of space, it could leave your shop feeling cramped and customers might find it hard to move around. This will allow you to take measurements of the space where you plan to place the stand to ensure you make the right decision. Using the appropriate size will give your store an organized and welcoming appearance.
Tip No. 3: Think About Your Customers
Another key tip is to consider who your customers are. What types of people visit your store? Knowing your clientele will allow you to choose a stand that can attract their attention. For example, if your target users are kids, then you should search for a stand, which has bright colors, fun shapes, playful designs, etc. This can make it more exciting and inviting for children and other customers. This is a great competitive advantage if you know your audience that would want to try out your products by choosing a stand.
How to Improve Your Product Visibility
So now that you learnt how to choose the right floor display stand, let me share how to make your products more visible, so that more people notice them.
TIP #1 – Have A Unique Design
As you’ll be selecting one that if well done has a unique or interesting design. You need it to stand out from the other stands in your store. If your stand has a special shape or cool decorations it will catch people’s attention and they’ll want to know what you are selling. You have to stand out to acommit more clients.
Tip #2: Use Lights
Using lights on your display stand can really play up your products! When lights are used, products can appear much more attractive. That's why you want bright lights shining on your items; it catches customers' eye so they take a closer look. Consider using small, colored lights, or spotlights that shine on your best-selling products. It can be a great way to boost the way your items are being perceived.
Step 3: Position Your Stand in High Traffic Locations
For other tip, be sure to put your stand where many people walk past. This area is referred to as a high-traffic area. The more the passerby in your stand, the more the chances, that your product will be noticed, or even want to buy it. Place the stand close to the entrance of your store or where your customers walk created. Thiswill give your products the best chance to draw their attention.
Choosing the Best Floor Display Stand
Now that you know how to select a stand to showcase your products in your store, here are a few more things to help you decide what type of floor display stand is best for you.
Tip #1: Install Adjustable Shelves
Another feature to consider when choosing a stand is adjustable shelving. That means that you can adjust the height of the shelves to perfectly fit your products. Moving shelves will help your item to neatly display and stay organized. This means that if you receive new products that are taller (or shorter), these shelves can be adjusted so that the new products fit perfectly.
Tip #2: Choose Clear Shelves
And, it is also vital to consider where customers can view your products. You want them to be able to see all aspects of this clearly! Opt for a stand with glass or plastic clear shelves so customers can easily see your products. Having an open design, with no obstructions blocking the view, can also help. The more visible your products are, the better chance customers have to become interested in buying them.
Tip #3: Use the Right Stand for Your Product
Finally, ensure your stand is in line with the style of your products. If you are selling high-end gadgets, a well-designed and stylistic stand case would matter. Now, if you sell vintage or rustic products, then a stand (always best wood) would look better even if they are unfinished. When your stand is consistent with your products, it provides a nice and uniform appearance or presentation to your products, which can be attractive to customers and can give customers a feeling good shopping experience.
