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Kei te mōhio koe i te wā i whakawāhi koe ki tētahi ngāwari mahi wheako, he mea nui te āhua o ngā mea kia pai ake ai te whakaaturanga? He mea nui ngā whakaaturanga pop, ko ēnei he koha matawhāiti hei whakanuia i te āhua o te mea. Ka taea e ngā whakaaturanga pop e kitea ana i roto i ngā nohonga kai hoki te whakanuia i te mea i runga i ngā tohu kura, ngā rae pūmau, me ngā whakapakoko pai hoki i ēnei atu. Nō reira, he mea nui ngā whakaaturanga nei hei āki i ngā manuhiri me ngā kaiwhakawaehi ki ngā nohonga kai.
Mō tētahi momo whakaaturanga pouaka me ngā kāwanatanga kē hoki ka taea te kōrero, ā, e āwhina ana i ngā hopu mahi ki te huru tonu i te nui o ngā hoko i runga i te mea ko te nui o ngā hoko e pai ana. Nā mārie, pēhea te whakaaro i roto i te take kaore he mea nui rawa atu i te mea ka kite ai koe i te whakaaturanga pouaka kei te whenua o te hopu kai, kei reira e whakarite ana i ngā kai kararehe e kitea ana e ngā kanohi. Ki te kore e rereke ana te hiahia i a koe i te wa e haere ana koe ki roto, kei raro i te tohu kei reira ngā kai kararehe katoa hei kī mai nei, e hiahae ana koe ki te kai kararehe? Ko tēnā tētahi take mo te whakamātau i a rātou! Kei te hanga hoki ngā whakaaturanga pouaka hei whakanui i ngā uutu, ngā whakahaere taonga, rānei ko ngā mea o ngā wā o te tau kotahi, e āhei ana tēnā ki te whakaira tangata me te whakaharahara i a rātou ki te hoko.
Noho ana nga whakaaturanga poua i runga i te nui rawa atu i te waihangatia o nga mea ki runga i tetahi papa i te taumata e taea ai. Whakaaturanga e huringa ana i te moni me te hoahoa plating mo te pai rawa hoko poleteraminer He whakaaturanga poua kei te mohio, kei te tangi, me te whakapakari i te hoahoa ka noho tino pai ki te whiwhi i nga kaihoko ki te haere mai i aua momo whakaaturanga. No te nui o nga wa e kite ana ia i te whakaaturanga, ka nui ake nga paewhenua mo te hokohoko o enei!
Ākona, e āwhina ana tētahi whakaaturanga pop kia mōhio ai ngā kaiarahi i hea te mea. E hanga ana ngā taitara ki te whakamaharatanga, āhuatanga me te uara o tētahi mea — he aha te mahi, he aha te take i te nui ai te pai ki ngā kaiarahi? Whakarāpopototia noa iho i te take i te whakaae ai rātau ki te hoko. Ko te mea nui he pikitia wawata, me ngā reta e kiteake ai i tōu whakaaturanga matūnui, ka pai ake. Ka awhina ia ki te whakahoki i te manawa o ngā kaiarahi. Mēnā kua whakaaetia, ka whakatutukitia ngā huinga nei, ka puta he whakaaturanga pai ā-kanohi, ā, ka whakamārama hoki, e hiahiatia ana ngā hoko.
Ko te ao o te hoko-tūranga ā-waea tonu hei wāhi whakarere, ā, mēnā ka hē ki waho, ka whakarerekē anō hoki te āhua o te whakaatu mea e ngā tapawhā hoko. Me whakamahia e ngā Kaihoko hokinga hou, āhua hou hei whakamārama i a rātau e tuku ana, me te āhua o te ratonga; ki te kore atu take rānei, he mea whakapakari iho i te whakamaharatanga o ngā kaiarahi — engari he mea tino whakaaetia, ko te mea nā runga i ngā kaihoko kē e tae ana mai nei.
Ki te whakaputa i te hunga e āhei ana kia whakaaro ki ngā wharangi AR, tētahi nui hoki o ngā momo whakaaro hou me te mōhio. Ngā wharangi e āhei ana ki te whakamahia hei whakamana i te whakaputanga tikanga mō ngā kaipāki, whakamana i ngā whakatari ki te kite i ngā mahi whai take i te waehere i ngā mahi. He nui anō hoki te kōrero whakapakoko. Ki te āhei ai ngā mahi ki te whakaatu i roto i ngā whakapakoko, whakatakoto i aua mahi hei whakamahere i te kawe tonu i te kaiwhakatari, ā, whakaae atu ki te kawe tonu i te kaiwhakatari (kia whakangungu) i te ara whakawhiti i te take rerekē rānei, ā, he pai noa iho ki te whakaata i tēnei wā.
Whakapau haeretanga i ngā whakaritenga wharangi ki te whakarite i ngā mema hoahoa hei mahi i te mea kotahi ko te hanga wharangi. Whakarite i ngā ingoa katoa, mahi ngātahi ki ngā kaiwhakarite, whakarite i tētahi wharangi pai, ā, whakamātau i te whakauru. Anō hoki, he marama e pai ana, ā, whakarite pono i te marama nei i te mea e āhei ana ki te hanga me te whakapae i ngā wharangi pop. Ko tēnā taima, kia tiimata katoa ngā mea iti iti i te whakamutunga hei whakatū i tētahi wharangi pai, ā, kia kitea e ngā kaihoko i roto i te ona.
Ko te tirohanga kaiwhai kaha he mea nui i te whakatipuranga. Ki te whare mahi nei, ka whakamahi tātou i tētahi o ngā pūtake tirohanga kaiwhai kaha rawa o te paetae. Hei tā tātou, e noho tātou anō i ngā Tohu FSC, Tohu Sedex, me te Tohu ISO. I te tau 20 ka whakawhanakea ngā whakapakoko pop rītē tātou, kia tae kē ai ki ngā huringa kua puta hei whakarite i ngā whakapakoko me ngā poaka ki ngā whakaaetanga kaiwhai.
Ko tō mātou kaihiko i te wā nui e whai ana i ngā mahi mō na kotahi mano rongo pu ki waenganui i ngā 50 whenua o te ao, he tohu tēnei i te whakapono e ū ai ō mātau maha i a mātau. Nō reira, ka whakahangainga atu mātau ki a rātau mō te tautoko nui rawa i a mātau i runga i te whakamaharatanga i te pai me te pakari o ngā whakaaturanga pop i roto i ngā porihanga, ngā poaka whakapakoko hoki, ā, me ngā ratonga hoki.
He kaihiko me te roa rawa atu i te 20 tau i te mahi i ngā whakaaturanga pop i roto i ngā porihanga me te hanga pakihi whare kai, kua whakawhanake ki te 240 miriona hono ki te tau. I tēnei wā, kua whakapakari i a mātau kaimahi kia taea te whakahaere raruraru ki ngā kaiwhakatūnga me te tuku atu haere herehere ki ia tangata.
kei te whakapono ngā hoa whakaaturanga pop i roto i ngā porihanga i a mātau mō te hanga i ngā poaka whakapakoko pai rawa me ngā whakaaturanga kākano. Kei te kaihanga me te kaihangarau i te rōpū hanga me te rōpū whakaputu, ā, kei te mohio pai rawa i te hanga me te whakatū i ngā poaka whakapakoko me ngā whakaaturanga e whaihua ana i ngā paerewa tuatahi. Ko tēnei i whakamana i a mātau i te whakapono me te whakapono a ngā maha me ngā hoa.
